Director of World Cup Legacy, Qatar Foundation
Alexandra (Lex) Chalat is Director of World Cup Legacy at Qatar Foundation. In her role she oversees the legacy strategy for the FIFA World Cup Qatar 2022 at QF. For the last 13 years, she has worked and lived in over 20 countries curating and spearheading projects and partnerships where high-level experts in politics, tech, innovation, shared-value and ethics address sport’s role in hard-hitting issues like the refugee crisis, youth gun crime and racial, religious and ethnic divides.
In her role at QF, Chalat is part of a team responsible for coordinating the organization’s more than 50 entities to ensure that it holistically maximizes the world’s biggest sports tournament and enables long-lasting impact. She leads on projects that address issues such as women and girls’ empowerment through football and coaching training; developing volunteer programs; activating QF’s Education City through socially progressive and sustainable events; and developing the strategy legacy plan for Education City Stadium.
In previous roles, Chalat has led on projects that have included developing ESPN’s global community engagement approach, activating the International Olympic Committee's Sport for All policies, crafting SAP’s vision and implementation to be a purpose-driven sport sponsor, aiding Manchester United in shaping their youth commitments at Davos, and finding new ways BT Sport can engage younger, socially conscious fans.
Chalat has developed global CSR, purpose-driven sponsorship and sport strategies for brand giants like Unilever, Bloomberg, Virgin and Disney and been involved on various legacy projects from South Africa to London to Brazil.
Chalat has also helped advise influential entities from the Holy See to the US State Department to the World Economic Forum and spearheaded partnerships with the likes of TIME Magazine, Barclays, Chevron, MLB, NBA, amongst many others.