May 15, 2014

Vodafone Challenges People Around The World To Do Something Remarkable For The First Time

Share is calling upon everyone in Qatar to join in order to turn one of their dreams into a reality.

Vodafone is offering people across 10 countries, including Qatar, the opportunity to Pitch Your First – a new Vodafone Firsts initiative to encourage everyone to do something remarkable for the first time, with mobile technology playing a role in bringing the experience to life.

People who have a compelling First idea will be able to share their ambitions at Vodafone judges will select the best proposals from 10 shortlisted finalists in each country: the shortlist will then be put to an online public vote, with one winner in each market seeing their dream become a reality.

As part of the Pitch Your First launch, Vodafone has announced a series of new Firsts, including:

•an audience in Berlin playing with Booka Shade as the audience’s smartphones became part of a unique performance in Booka Shade’s ‘First Orchestra of Phones’;

•an emerging artist or band winning the opportunity to play their first-ever stadium show in front of 80,000 people at Wembley Stadium. Footage of their performance will be crowd-sourced from audience smartphones to create a unique music video.

Vodafone is also encouraging people to video their own reactions using a smartphone or tablet front-facing camera as they achieve something amazing for the first time. These short videos – capturing the joy, surprise and excitement at the exact moment in someone’s life when they achieve something amazing for the first time – are what Vodafone calls Lifies.

Lifiescapturing the expressions of 53 people as they experience their First– including a 69-year-old man riding a zip-line, a young boy riding a horse, a couple seeing the first scan of their unborn child and a man conducting an orchestra – will be projected onto iconic buildings around the world.

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