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March 23, 2016

Back to Basics with Yalla Natural at QIFF

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The Yalla Natural roadshow is once again taking part in the Qatar International Food Festival (QIFF), showing thousands of visitors that healthy food can still taste great.
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The roadshow is part of the Sahtak Awalan: ‘Your Health First’ campaign that is run by Weill Cornell Medicine – Qatar (WCM-Q) in participation with the Ministry of Public Health. Yalla Natural aims to encourage families and children to get back to basics, using fresh, organic food, taking regular exercise and maybe even growing their fruit and vegetables.
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The Yalla Natural truck is fitted out with lots of activities for all the family, including a planting desk where families can plant their vegetable seeds to take home, cookery demonstrations, a healthy recipe wall, and the famous blender bikes, where visitors can make their own delicious, healthy smoothies while exercising.
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Nesreen Al-Rifai, Chief Communications Officer at WCM-Q, said Yalla Natural - and the wider Sahtak Awalan campaign – is aimed at improving the health of the whole community.
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Sahtak Awalan: Your Health First was launched in 2012 in association with the Ministry of Public Health and the campaign’s strategic partners, Qatar Foundation, the Ministry of Education and Higher Education, Occidental Petroleum Qatar, Exxonmobil and Qatar Olympic Committee.

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