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Education City Road Closures

For further information about road closures and diversions in Education City during the FIFA Arab Cup™, click here

Cross-culture Persuasion

Both products and the marketing messages that surround them can be ‘glocalized’, to make them a better fit with their context. A product or idea can also be promoted using vastly different marketing campaigns across regions. To be effective, altering the way that messages are conveyed to fit the cultural context of the consumer is essential. A simple translation of the words is not enough.

With a focus on bridging cultural divides, this discussion will explore how design techniques and communication approaches are adapted to their context, particularly in relation to audiences in MENA regions. This program will be moderated by Pamela Erskine-Loftus, director of The Media Majlis in conversation with Basma Ibrahim DeVries, professor of Communication Studies at Concordia University, USA.

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